Our vision is that breastfeeding will be universally accepted as the norm and promoted and supported throughout Arizona resulting in increased rates of breastfeeding initiation and duration. As a result of high rates of breastfeeding, Arizona children will experience optimal health, growth, and development. The lifelong health of the Arizona population will be improved; and health care costs will be decreased.

Our mission is to work collaboratively to increase rates of breastfeeding initiation and duration to improve the health of Arizona's families.

Membership of the Arizona Breastfeeding Coalition is open to individuals and organizations that share the vision of the Coalition. Members must sign a declaration of support for the Coalition's mission and objectives.